MG Motor Australia is one of the fastest-growing automotive brands in Australia. With a proud history and a bold future, MG Motor is redefining what drivers expect from a modern automotive brand. Known for stylish design, advanced technology, and value-driven innovation, we are on a mission to make driving more accessible, exciting, and sustainable.
Job Description
Are you a strategic storyteller with a passion for shaping brand reputation and driving impactful communication? We are looking for a Head of PR to lead our public relations strategy and elevate our brand presence in the market.
Key Responsibilities
Strategic PR & Planning
Develop and execute a comprehensive PR strategy to enhance brand visibility and reputation
Lead media relations, including press releases, pitches, and media kits
Craft compelling brand stories around key milestones, launches, and partnerships
Collaborate with Marketing, Product, and Sales teams to align communications with business goals
Crisis Communication & Reputation Management
Design and implement crisis communication plans
Act as a brand spokesperson when required
Monitor public sentiment and proactively manage reputational risks
Build strong relationships with journalists, influencers, and key stakeholders
Media Relations & Outreach
Cultivate relationships with top-tier media and secure high-quality coverage
Lead press events, launches, and media activations
Manage external PR agencies and partnerships
Maintain and grow a strong media network
Internal Communications
Drive internal communication strategies across the organisation
Develop newsletters, executive messaging, and internal content
Act as a bridge between leadership and employees to ensure transparency
Performance Tracking & Reporting
Measure PR and event effectiveness using KPIs
Track media coverage, brand sentiment, and ROI
Provide insights and recommendations to senior leadership
Skills & Experience
Tertiary degree in Communications, Public Relations, Marketing, or a related field
8+ years in Public Relations, ideally within the automotive industry
Proven experience in integrated campaigns, product launches, and events
Strong background in managing PR agencies and media engagement
Solid understanding of the automotive and media landscape
Strong leadership and team management capabilities
Exceptional written and verbal communication skills
Excellent stakeholder management and negotiation abilities
Creative storytelling and campaign execution skills
Strong commercial awareness and strategic thinking
Ability to thrive in fast-paced, high-pressure environments
Highly organized, proactive, and detail-oriented
Why Join Us?
Opportunity to work in a renowned automotive brand
Lead high-impact campaigns and brand initiatives
Opportunity to shape and influence brand reputation at a strategic level
Competitive remuneration package
Positive and collaborative work environment
If you are ready to take the lead in shaping a powerful brand narrative, we would love to hear from you. Apply today!
